Video Marketing

El vídeo es la mejor forma de darte a conocer al mundo, particularmente a tus prospectos. Por lo tanto el  marketing por vídeo es claramente la forma más efectiva para vender.

Sabías que tus competidores ya están utilizando el vídeo en su estrategia de contenidos? Como por ejemplo la publicidad digital en Youtube. Según un estudio reciente de Web Marketing Video Council, el 60% de las marcas usan en la actualidad el vídeo en las redes.

Como su nombre indica, el video marketing es una herramienta de marketing online que se basa en el uso de la imagen audiovisual, principalmente a través de internet, para lograr diferentes objetivos de la estrategia de marketing.

En definitiva, y de manera sencilla, se trata de añadir vídeos a tu marketing de contenidos.

Otro concepto a tener en cuenta es el de social video: un tipo de vídeo diseñado especialmente para ser difundido a través de las redes sociales.

Se busca crear piezas compartibles (aunque no tienen que convertirse necesariamente en algo viral) y optimizadas para las particulares de cada red social.

Crear contenidos en vídeo de calidad supone una inversión en tiempo y esfuerzo, pero hacerlo merece la pena.

Y es que a día de hoy, los datos muestran claramente el contenido audiovisual tiene un impacto positivo en las ventas y el ROI:

  • Los tuits con vídeo obtienen 3 veces más respuestas y retuits que aquellos que no lo incluyen.
  • 1 de cada 4 compradores afirma que ha utilizado YouTube para ver vídeos sobre algún producto que quería adquirir.

El vídeo es una de las tendencias clave del 2016 y lo será también en 2017. Si vemos las perspectivas para los próximos años, según datos de Hootsuite, nos encontramos con que el vídeo no para de crecer:

  • A día de hoy, el usuario medio consume 66 minutos de contenidos audiovisuales al día. Las horas de vídeo visualizadas en YouTube mensualmente se han incrementado un 50% respecto del año anterior.
  • En 2019, el 80% del tráfico total se corresponderá a contenido con vídeos.
  • Y para ver los vídeos que se subirán en un solo mes durante ese año, necesitaríamos 5 millones de años.

Dentro de esta tendencia, los dispositivos móviles tienen un papel crucial.

Los usuarios cada vez están más abiertos a consumir vídeos en la pantalla del móvil, hasta tal punto que el 50% de las reproducciones de vídeos proceden de móviles.

Este porcentaje se incrementa hasta un increíble 90% en el caso de Twitter.

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      arbeca

    1. Знаете ли вы?
      Художник-карикатурист известен пародией на мунковский «Крик».
      Жизненный путь абсолютного большинства звёзд известен заранее.
      Советский разведчик-нелегал создал в Европе разведгруппу, успешно проработавшую всю войну.
      Не удержавшись от писательства, Амалия Кахана-Кармон создала одну из важнейших книг в истории Израиля.
      Команды тренера года АБА и НБА ни разу не стали в них финалистками.

      http://arbeca.net/