Embudos de Marketing

Un embudo de marketing es lo que hace posible que puedas vender de forma automatizada cualquier producto o negocio y es de lo que te hablaremos en este post.

Cuando visitamos a nuestros clientes por primera vez y les preguntamos sobre su marketing funnel muchos no nos saben responder o nos hablan sobre su embudo comercial o de ventas.

En este punto, debemos saber que un embudo comercial no es lo mismo que un embudo de marketing. Es cierto que hay una similitud, pero son conceptos diferentes. En este post, te explicamos cuáles son sus diferencias y en qué consiste cada uno.

Un funnel de marketing es el proceso que sigue un equipo de marketing desde que lanza una acción de marketing hasta que consigue una oportunidad de negocio.

En este momento se lo entrega al departamento comercial. Esto significa que este un funnel que está situado físicamente por encima del funnel comercial.

Cuando existe un funnel comercial, la oportunidad de negocio pasa por varios escalones más antes de llegar al equipo de ventas.

  • Similitud: La característica que tiene el funnel de marketing con el comercial es que para conseguir llenar la parte de arriba del funnel, también se utilizan un gran abanico de técnicas combinadas de marketing y de publicidad.
  • Diferencia: En cambio, cuando sólo dispones de un embudo comercial, el tipo de leads que te llegan no acaban de estar bien cualificados. Dependiendo del método que utilices, te pueden llegar en diferentes niveles de cualificación (leads muy dispuestos a comprar o leads menos dispuestos).

Una vez has hecho todas las acciones de publicidad y marketing para captar posibles oportunidades de negocio, el embudo de marketing te permite hacer procesos para cualificar esos leads, y clasificarlos en grupos de más a menos propensión para comprar nuestro servicio o producto. Esta información tiene un valor inestimable para nuestro equipo comercial. Puede ahorrarles horas de trabajo inútil.

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