Como Automatizar tus Ventas

En este 2018, la forma más efectiva para vender es a través de los sistemas automatizados de ventas, también denominados Embudos de Marketing.

Ahora ¿Que es un embudo de marketing?

El embudo del marketing desglosa todo el proceso desde el tráfico de clientes hasta la fidelización de los mismos, con el fin de filtrar y obtener todos aquellos clientes que harán al menos una compra de forma online.

omo se puede observar en la imagen de arriba, el primer paso es la generación de tráfico en la red, la cual se hace a través de publicidad o anuncios que atraen la atención del público, para ello se utiliza las herramientas digitales o redes sociales. Este público es el que generará tráfico, pero no significa que serán clientes.

El público deberá interactuar con todos los elementos que se despliegan en la página web, a esto se le denomina escenario persuasivo.

Seguidamente y dada la atracción del público de acuerdo a su interés, las personas que de verdad se sienten identificadas empiezan a dejar sus datos o contactos y también empiezan a usar las redes sociales para dar seguimiento a los productos o servicios ofrecidos en la página web. Es en este paso en donde se nota con bastante relevancia que se está haciendo marketing digital, ya que todo contacto de una persona, entiéndase nombre, correo o número celular, es fundamental para generar una venta online.

Los beneficios del embudo del marketing es que se tiene el control de la audiencia, por lo que se puede estudiar el target de las personas y determinar cuales les ha llamado la atención el producto o servicio y cuáles no. Otro beneficio es la optimización de la estrategia de marketing, sabiendo que imagen o vídeo fue más eficiente o que artículo obtuvo mayor visita que otro, así como también que página capturar mas público, esto se logra a través de las estadísticas del marketing.

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